House of Code is a subsidiary company of one of the world's largest digital real estate tech companies AVIV. As an experienced and creative software development service provider, we are exclusively participating in projects within the AVIV group. The group is a part of Axel Springer SE, the largest European digital publishing house based in Germany, with numerous multimedia news brands (such as Bild, Die Welt, Business Insider) and more than 15,000 employees. Find more about us on: https://houseofcode.tech/.u should read on and see if this position could be something for you.
Sounds interesting? Then you should read on and see if this position could be something for you.
JOB DESCRIPTION
Are you passionate about creating innovative tracking solutions that respect user privacy? We're seeking an experienced Product Manager to lead the design, development, and implementation of our next-generation tracking solution for AVIV's web and mobile applications.
In this role, you'll own privacy-complaint tracking. You'll lead a cross-functional team to integrate analytics and marketing technologies while ensuring user privacy is at the forefront. You'll build a robust roadmap to support AVIV's digital experience analytics and marketing goals and collaborate closely with engineers to bring your vision to life.
KEY RESPONSIBILITES:
- Own and lead the development of a privacy-centric tracking solution for AVIV's web and mobile apps across all brands.
- Own and lead the integration of analytics and marketing technologies using tag management systems (client- and server-side tracking, heatmaps, customer surveys, A/B testing, etc.).
- Craft a data-driven roadmap that aligns with AVIV's digital experience analytics and marketing performance needs.
- Partner with the engineering team on product development activities, including creating epics, defining user stories, sprint planning, and backlog refinement.
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Manage cross-functional dependencies to ensure seamless collaboration between product, engineering, and marketing teams.
WE ARE LOOKING FOR SOMEONE WITH:
- A university degree in marketing, (business) informatics, mathematics, data science, or a related field, or equivalent industry experience.
- Proven product management experience across the entire product lifecycle, including strategy development, roadmap creation, and requirement definition.
- Deep understanding of the ad tech industry, including digital advertising principles, privacy regulations (GDPR), consent management platforms (CMPs), cookies, first-party vs third-party data, conversion pixels, client- & server-side tracking, and more.
- A track record of building data-driven, analytics-based products.
- Excellent communication skills to effectively collaborate with diverse stakeholders across technical and non-technical teams.
- Understanding Google Tag Manager.
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Strong knowledge of digital marketplaces, web analytics, the digital advertising landscape, and performance marketing channels.
BONUS POINTS IF YOU HAVE:
- Experience working with a privacy-focused approach to data collection and utilization.
WHAT YOU CAN EXPECT:
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Project duration: 12+ months.
- Great colleagues who are experts in their field are always at your side with advice and action.
- International work environment.
